Nabr
Nabr is an innovative people-first housing design company, co-founded by Bjarke Ingels. Nabr’s unique built-to-order model simplifies the path to home-ownership and reimagines the way we design, build and buy homes.
We collaborated with Squint/Opera and developed a 90 second animated film that explains the Nabr story.
CLIENT
Nabr
Sector
Architecture & Urban planing
Collaborators
Squint/Opera
We did the following
Art DirectionMotion-designCharacter animation
Our visual approach leant into the aesthetics of abstract geometric shapes, which form an intriguing visual game explaining the Nabr process.
To present the home customisation process accessibly, our animated film uses clean and minimal aesthetics, while still feeling human. Light also plays a big role. It's rays that come through the foliage give a sense of warmth and cosiness.
Selected Styleshots
A 3D environment with a 2D character in it bring the concept to life by focusing on Nabr residents’ wellbeing.
Credits
Collaborators
Squint/Opera
Producer
Manu Sainz
Creative Direction
Sam Norland
Art Direction + Compositing
Matas Zaloga
Character Design
Eglė Palubeckytė
Character Animation
Otilija Morozaitė
Shading
Emilis Jonaitis
3D Modeling + Animation
Emilis Jonaitis
Ignas Blažys
Ignas Kairelis
Like our work?
Either by phone for the more adventurous, video call for the ones’ on the go or e-mail for the more bashful, we should talk.
