Nabr is an innovative people-first housing design company, co-founded by Bjarke Ingels. Nabr’s unique built-to-order model simplifies the path to home-ownership and reimagines the way we design, build and buy homes.
We collaborated with Squint/Opera and developed a 90 second animated film that explains the Nabr story.
Architecture & Urban planing
We did the following
Art DirectionMotion-designCharacter animation
Our visual approach leant into the aesthetics of abstract geometric shapes, which form an intriguing visual game explaining the Nabr process.
To present the home customisation process accessibly, our animated film uses clean and minimal aesthetics, while still feeling human. Light also plays a big role. It's rays that come through the foliage give a sense of warmth and cosiness.
A 3D environment with a 2D character in it bring the concept to life by focusing on Nabr residents’ wellbeing.
Art Direction + Compositing
3D Modeling + Animation
Either by phone for the more adventurous, video call for the ones’ on the go or e-mail for the more bashful, we should talk.