Anatomy of [Olympian]

With the help of sports science, Anatomy of examines the physiques and unique body characteristics of Olympic athletes to reveal what makes them unique

Client: Olympic Channel
Agency: IMG

Design & motion: Matas Zaloga
Project duration: 3 x 3months

Client

The Olympic Channel is a multi-platform global media destination where fans can discover, engage, and share in the power of sport and the Olympic Games' excitement all year round. Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes.

Task

The Olympic Channel initiated a development of unique series - Anatomy of, which examine the physiques and unique body characteristics of Olympic athletes to reveal what makes them special.

We were invited to work on visual style for the S01 of the Anatomy of series. After a successfull S01 we continued to work with the Olympic Channel's and IMG teams and produced motion graphics for S02 and S03.

Challenge

While working closely with programme directors we received a large number of athlete test data points to work with. The greatest challenge for us was to process the test data, and by simplyfing it choose what information should be seen on-screen.

Selected athlete data prior to design process

Goal

To choose a creative direction, stylise complex athlete test data and to come up with a style for the Anatomy of series that is sophisticated yet easy to process for the viewer.

Selected style - setting styleframes

Solution

We have delivered a broadcast package and motion graphics for the series. including intro and outro for each episode, video bumpers, animated athlete test data, templates for social media channels, stills for YouTube video covers.

Selected clips