ANATOMY OF [OLYMPIAN]

The Olympic Channel initiated the development of unique series - Anatomy of, which examines the physiques and unique body characteristics of Olympic athletes to reveal what makes them special.

CLIENT

Olympic Channel - International Olympic Commitee

Sector

Sports Broadcast

Collaborators

IMG

We did the following

Concept developmentArt DirectionMotion-designCompositing

As of September 2021, the Olympic Channel has more than 30 million followers on social media platforms such as Facebook, Twitter, Instagram, and YouTube. These numbers keep increasing as the channel provides exciting content about the Olympic Games, athletes, and various sports events.

We were approached with a request to come up with a concept and to produce broadcast package for a new Anatomy of series.

Selected styleshots

Once styleshots and the concept were signed off we started to work closely with programme producers.

Turns out that the greatest challenge for us was to simplify athlete test data, and to make it easy to understand. Therefore, communication with programme producers and directors was critical.

Selected Data points

Compared to the initial styleframes where athlete test data was greatly stylised, the original series focused greatly on accurate test data.

The film crew were working on the spot and often had to improvise with the framing. We were challenged to think creatively and to look at how we can incorporate complex data on top of film.

Selected Frames

We delivered a variety of motion graphic elements, including an intro and outro for each episode, video bumpers, animated athlete test data, templates, and cover graphics for social media.

Selected Frames

Following the success of the first season, we collaborated with the Olympic Channel and IMG teams and produced motion graphics for both the second and third seasons.

Selected Frames