Anatomy of [Olympian]
Client: Olympic Channel
Agency: IMG
Design & motion: Matas Zaloga
Project duration: 9 months
Selected styleframes
Client
The Olympic Channel is a multi-platform global media destination where fans can discover, engage, and share in the power of sport and the Olympic Games' excitement all year round.
Task
The Olympic Channel initiated a development of unique series - Anatomy of, which examine the physiques and unique body characteristics of Olympic athletes to reveal what makes them special.
We were invited to work on visual style for the S01 of the Anatomy of series. After a successfull S01 we continued to work with the Olympic Channel's and IMG teams and produced motion graphics for S02 and S03.
Challenge
While working closely with programme directors we received a large number of athlete test data points to work with. The greatest challenge for us was to process the test data, and by simplyfing it choose what information should be seen on-screen.
Selected athlete data prior to design process
Goal
To choose a creative direction, stylise complex athlete test data and to come up with a style for the Anatomy of series that is sophisticated yet easy to process for the viewer.
Solution
We have delivered a broadcast package and motion graphics for the series. including intro and outro for each episode, video bumpers, animated athlete test data, templates for social media channels, stills for YouTube video covers.
Selected clips
Result
3 years of collaboration
3 seasons
22 episodes
408 animated scenes
Motion design cut.
A combination of selected scenes
Credits
Client
Olympic Channel
Agency
IMG Media Ltd.
Producers
S01 & S02 - George Miller
S03 - Matthew O'Callaghan
Motion Design
zazu.tv