Anatomy of [Olympian]

With the help of sports science, Anatomy of examines the physiques and unique body characteristics of Olympic athletes to reveal what makes them unique

Client

The Olympic Channel is a multi-platform global media destination where fans can discover, engage, and share in the power of sport and the Olympic Games' excitement all year round. Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes.

AOAA_Client-4

Task

The Olympic Channel initiated a development of unique series - Anatomy of. With the help of sports science, Anatomy of examines the physiques and unique body characteristics of Olympic athletes to reveal what makes them special.

We were invited to work on visual style for the S01. Upon a successfull delivery we continued to work with the Olympic Channel's and IMG teams and produced motion graphics for S02 and S03.

Challenge

While working closely with programme directors we received a large number of athlete test data points to work with. The greatest challenge was to process the data and make it work as an animated part of the video.

Selected athlete data prior to design process

Athlete-Data-1

Goal

To choose a creative direction, stylise complex athlete test data and to come up with a style for the Anatomy of series that is sophisticated yet easy to process for the viewer.

Selected Styleframes

Solution

We have delivered a broadcast package and motion graphics for the series. including intro and outro for each episode, video bumpers, animated athlete test data, templates for social media channels, stills for YouTube video covers.

Selected clips

Result

3 years of collaboration
3 seasons
22 episodes
408 animated scenes

Director's cut. Showreel of selected scenes.

Watch

Anatomy of - All Seasons

Credits

Client

Olympic Channel

Agency

IMG Media Ltd.

Series Producers

S01 & S02 - George Miller
S03 - Matthew O'Callaghan

Motion Design

zazu.tv

A thing begun is half done. Let's get to work.

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