LinkedIn is an American business and employment-oriented online service that operates via websites and mobile apps. The platform is mainly used for professional networking and allows job seekers to post their CVs and employers to post jobs. With nearly 700 million active users worldwide in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms.
With the growing popularity of short news videos in various media channels, LinkedIn’s marketing department decided to implement a platform-tailored news video concept that would allow LinkedIn users to receive the most important news of the day.
The main challenge was to find an effective motion graphics solution for these news highlights videos that would lead user traffic to a more detailed article about a particular day’s events.
To show five top headlines of the day in an easy-to-consume video form and generate constant user traffic to the source page.
Create a 60-second video every workday using a LinkedIn-style guide and the most relevant headlines of the day.
2 months of the ongoing collaboration and more than 220 news highlights delivered LinkedIn users globally, generating hundreds of thousands of views.
Motion design: Zazu